I'm GUILLA YBY, A CREATIVE ART DIRECTOR, MULTIMEDIA ARTIST and NOBEL PRIZE WINNER.
I'm GUILLA YBY, A CREATIVE ART DIRECTOR, MULTIMEDIA ARTIST and NOBEL PRIZE WINNER.
One is a lie.
One is a lie.
Selected Works



Hello there,
I’m Guilla Yby.
A crative art director and multidisciplinary artist raised between Brazil and Chile, with over a decade of experience moving fluidly across art, music, fashion, performance and now advertising.
I’ve worked on global campaigns and collaborated with studios like AKQA, Dentsu and independent art projects across Latin America, the US and East Africa. Some of the brands I’ve partnered with include Google, Canon, Heinz, Nescafé, Johnnie Walker, Havaianas, Riachuelo, Will Bank and Sennheiser. My work blends cultural relevance with sharp strategy. Lately, I’ve been genuinely excited about the world of advertising, approaching it with fresh eyes and a background that doesn’t quite play by the book.
I’m founder and creative director of Non Machina, a space for regenerative ideas through design, art and technology. Fun facts, I’ve lived in Uganda, I collect far too many Hi-Fi tracks, I thrive under pressure in the kitchen, and firmly believe memes deserve more respect as an art form. I'm not your intrusive creative thought at 3 a.m. but I’m dangerously good at helping creatives land their best ideas.
Say hi, share a brief, or just send a cursed TikTok.
A crative art director and multidisciplinary artist raised between Brazil and Chile, with over a decade of experience moving fluidly across art, music, fashion, performance and now advertising.
I’ve worked on global campaigns and collaborated with studios like AKQA, Dentsu and independent art projects across Latin America, the US and East Africa. Some of the brands I’ve partnered with include Google, Canon, Heinz, Nescafé, Johnnie Walker, Havaianas, Riachuelo, Will Bank and Sennheiser. My work blends cultural relevance with sharp strategy. Lately, I’ve been genuinely excited about the world of advertising, approaching it with fresh eyes and a background that doesn’t quite play by the book.
I’m founder and creative director of Non Machina, a space for regenerative ideas through design, art and technology. Fun facts, I’ve lived in Uganda, I collect far too many Hi-Fi tracks, I thrive under pressure in the kitchen, and firmly believe memes deserve more respect as an art form. I'm not your intrusive creative thought at 3 a.m. but I’m dangerously good at helping creatives land their best ideas.
Say hi, share a brief, or just send a cursed TikTok.