Funk - Periphery's Relic

The pure brazilian juice.

The pure brazilian juice.

Client

Google

Agency

AKQA

Region and Year

LATAM - 2022

Role

Art Direction

Credits

Raphael Taira, Pedro Fernandes, Damaris Oliveira, Bruna Porto, Jess Castro, Roberta Balbino and Rita Romão.

Info

Although internationally recognized, Brazilian funk still faces deep-rooted prejudice and discrimination. To challenge these perceptions, we placed funk where it rightfully belongs, as a legitimate cultural expression worthy of respect and visibility, inside a museum. What started as a digital exhibition on Google Arts & Culture became a physical showcase at the Museum of Tomorrow in Rio de Janeiro, marking an unprecedented moment of recognition for the genre.

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