Voces de Las Raices

Past wisdom, present platforms.

Past wisdom, present platforms.

Client

Google

Agency

AKQA

Region and Year

Mexico - 2022

Role

Credits

Raphael Taira, Pedro Fernandes and Rita Romão.

Info

The cultural heritage of Latin America's Indigenous peoples is passed down orally. This project was created in collaboration with a wide range of ethnic groups from Mexico. We brought ancient cosmologies to life through storytelling on social media. We developed Woolaroo, an app that helps translate native languages. Most importantly, we gave visibility to the diverse cultures that are essential to understanding the roots of Mexican identity.

More projects