The Ones Who Keep Walking

Johnnie Walker has been telling the world to Keep Walking for over 20 years, but as we emerged from a global pandemic the mantra had become more relevant & important than ever. Rather than just encourage people to Keep Walking, we celebrated those pushing boundaries in culture by sharing their powerful stories and inspiring audiences around the world to keep moving forward. Relaunch ‘Keep Walking’ in Africa & recruiting the next generation of whisky drinkers. Celebrating bold steps, creativity, inclusivity, equality & positioning Johnnie Walker in the heart of culture with meaning.